According to an Intel Corp study, Digital Signage captures 400% more views than Static Signage. So, if you are looking for ways to increase footfalls and make your business stand out from the crowd, digital signage might be the best place to start.
Digital Signage uses large displays to provide information in a digitized manner and attract target customers. What makes it more effective than the traditional medium of reaching consumers is its recall value. According to Arbitron digital board report, eight out of 10 viewers participating in a survey were able to recall at least one of the advertisements displayed on digital billboards in the last thirty days.
Retail industry and Digital Signage
This technology is particularly useful for the retail industry where customers make decisions in milliseconds. The visual content affects them subliminally and plays a far greater role in influencing them to buy compared to reading. According to a research conducted by Nielson group, 80% of brands which adopted Digital Signage saw an uptick in the sales, to the tune of 33%.
Source: https://www.twirll.com/leverage-digital-signage-boost-store-sales/