It was the middle of night in a small, sleepy Swedish village of Viken. After accidentally dropping the last jar of baby food to the floor, Robert Ilijason drove around the town for 12 miles in search of a convenience store that remained open at night. Frustrated by the ordeal, he then decided to open a shop that remains open round-the-clock, and thus, was born the first 24*7 smart store in Sweden.
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